Director-Noel Clarke

Producer Damian Jones and George issac

Cinematographer- brian Tufano

Studio- Cipher Films Limelight

Distributed by Pathe Pictures International

How have you considered genre in creating your media text and what signifiers pinpoint the genre?

We have used several different codes and conventions to portray our genre of social realism (teen urban drama) We used a underground subway which reflected an urban setting also the costumes used suggests stereotypical teenagers in todays society. The graffiti on the background of the poster emphasizes the stereotype placed on teenagers. The movie title emulates graffiti font. the repertoire of elements

Have you subverted any conventions? If so, why?

We kept the conventions the same as we wanted to fulfill the audiences expectations of a social realism film gene.

What kind of media producer would produce your kind of media text?

A feature film producer such as Damian jones who is successful in the british film industry would produce our media text due to them being familiar and experienced in producing in the particular and similar drama.

does your media text show fluidity of genre or is it similar to older media texts of the same genre? If its different how?

Our media text shows fluidity as it is a modern genre that has developed over the last few years. We consider the zeitgeist by using social realism to capture the key topics in todays society, such as knife and gun crime, gang culture, sex alcohol and drugs. This way we fulfilled our audiences expectations of a typical social realist film.

"genres are instances of repetition and difference" (Neale1980)