http://www.youtube.com/watch?v=TtDo3IFltOc

A2 media evaluation

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Diary entries:

20/10/2010
Location - college

Today we started out first part of our filming in college. We organised several people to be actors for the day and ensured the setting that we wanted was avaliable. We spent two hours filming many different parts of our trailer using our shot list. Before our filiming we asked our actors to wear suitable clothing that would fit our genre to ensure the mise en scen was correct.

5/ 11/2010
Location- club

We booked the HD camera out for the whole weekend and decided to film on the friday night at a local bar for the party scenes. We contacted a friend who is the manger of the bar who agreed to allow us to film. He supplied us with a corner of the bar to set up the camera and tripod safely. We then brought our actors to the location dressed in the appropriste clothing forethe scene and started our filimg.

18/12/2010
Location- Birmingham and house

We spent the whole day travelling around Birmingham taking shots of streets, transport, people and the city in general for our establishing shot. We ensured the city shots were taken at nigth so that we could see the city lights clearly and make the shot more effective. We finished our filming this day and felt ready to start putting together and editing our tralier.

Audience feed back:
As as group we researched into what kind of films our target audience would watch we created a questionnaire with several questions on for them to answer for us to get feedback which would help us in our production in our trailer: We asked 30 teenagers at our college:

Question 1

What film genre do you most prefer?

• 1. Rom-com -4
• 2. Comedy - 4
• 3. Thrillers - 7
• 4. Social realism - 10
• 5. Action - 2
• 6. Horror - 3

Question 2

Do you like films that you can relate to?

• Yes - 23
• No - 7

Question 3

Do you like to empathise with the character?

• Yes - 14
• No - 16

Question 4

Do you think realistic films are more effective?

• Yes - 25
• No - 5

Question 5

What aspects of socail realism would you like to see in a film? Tick two

• Drugs - 9
• Relationships - 12
• Sex - 13
• Family issues - 5
• Health issues - 5
• Crime - 16

Question 6

Which of the following setting would you expect to see in a social realist film? Tick two

• Home - 10
• Street - 18
• Clubs - 12
• Schools/colleges/universitys - 4
• Hospitals - 7
• Police stations - 9

Question 7

Do you think scouial realit films are male dominated?

• Yes - 27
• No - 3

Question 8

Would you like to see more female dominance in social realistfilms?

• Yes - 15
• No - 15

From our research we found that people enjoyed social realist films and would like to see more of them being produced in the UK. They liked that they could relate and empathise with the characters due to the storylines in the movie for example relationship, drug and crime issues. We also discovered that a lot of the girls felt there should be more female dominance within social realist films.

Director-Noel Clarke

Producer Damian Jones and George issac

Cinematographer- brian Tufano

Studio- Cipher Films Limelight

Distributed by Pathe Pictures International

How have you considered genre in creating your media text and what signifiers pinpoint the genre?

We have used several different codes and conventions to portray our genre of social realism (teen urban drama) We used a underground subway which reflected an urban setting also the costumes used suggests stereotypical teenagers in todays society. The graffiti on the background of the poster emphasizes the stereotype placed on teenagers. The movie title emulates graffiti font. the repertoire of elements

Have you subverted any conventions? If so, why?

We kept the conventions the same as we wanted to fulfill the audiences expectations of a social realism film gene.

What kind of media producer would produce your kind of media text?

A feature film producer such as Damian jones who is successful in the british film industry would produce our media text due to them being familiar and experienced in producing in the particular and similar drama.

does your media text show fluidity of genre or is it similar to older media texts of the same genre? If its different how?

Our media text shows fluidity as it is a modern genre that has developed over the last few years. We consider the zeitgeist by using social realism to capture the key topics in todays society, such as knife and gun crime, gang culture, sex alcohol and drugs. This way we fulfilled our audiences expectations of a typical social realist film.

"genres are instances of repetition and difference" (Neale1980)

We chose that particular photograph for the poster because of the setting. As a group we decided that the graffiti on the wall behind was quite effective and contributed towards the urban culture theme. We followed the conventions of a typical film poster by adding quotes from newspapers at the top with the film titile beneath. We then added small text at the bottom of the poster with the names of editors, directors and producers in order to stick to the generic conventions.